Reconstruction of the New Deal frequent pattern of imported cars 15 years of market growth slowed to five-year low

From the beginning of the third quarter of this year, China imported car market is supply and demand increased, inventories, distributors and manufacturers tension situation. By 2015, signs of a slowdown in import car market or will continue, and continue to introduce new policies will accelerate the adjustment of China's imported car market.
Recently, at the 11th high-level forum of imported cars, the Director of the National Certification Commission for Certification and Accreditation Administration of Supervision Department Wang Kun told reporters: "In the future if there are significant design defects or vehicle safety problems, 3C certification bodies will have the right to suspend or cancel certification. "the new rules will also apply to the growing number of recalls in recent years, imported cars. In addition, Wang Kun said, "from January 1 next year, vehicle fuel consumption limits will also be linked to and 3C certification." Fuel and increasingly stringent emission regulations will also affect the import automobile market.
With the impact of the introduction of a series of automobile market development policy has a symbolic significance, deputy general manager of the National Machine Group, the National Machine Motors Chairman Ding Hongxiang that China's auto market will enter a "deepening the reform phase", imported car market is no exception .
According to Ding Hongxiang forecast next year imported car market growth is likely to fall to its lowest point in five years, which will become an important fuse import car market pattern reconstruction.
3C certification Strict imported cars
With the increasing growth of China's imported car market, imported cars and the size of the batch recall also showed an increasing trend. According to data disclosed by the State Administration of Quality Supervision, in 2013 China imported cars recalled 72 times the size of the recall of 48.2 million. 2014 October 71 to recall the number of times, recall reached 928,000, nearly double the 2013 full year.
Deputy Director of the Inspection and Supervision AQSIQ power driver Li Wei said that as of October this year, 71 times recall, because they do not meet the China Compulsory Certification Standards (3C certification) lead vehicle recall has seven times the number Dhawan vehicles.
In his view, the "do not meet China 3C certification standards" and lead to vehicle recalls, reflecting the foreign auto companies in China to understand and implement standards need to be strengthened. To this end, AQSIQ requirements, from November this year, does not meet the import requirements of the Motor Vehicle 3C certification standards shall not carry out rectification, all "should be returned or destroyed."
Meanwhile, Wang Kun said, "the presence of the vehicle when the next major design flaws or safety problems, such as the recall occurred, or found in the special consistency check does not meet the standards and other serious problems, and indeed verified when producer responsibility, the certification body may depending on the specific circumstances and nature of suspended and revoked 3C certification. "
3C certification system is not only the future will be linked to the recall system, but will also work with increasingly stringent fuel economy standards limit linked. Wang Kun said, "next year January 1" light commercial vehicle fuel consumption limit "," heavy commercial vehicle fuel consumption limit "," passenger car fuel consumption evaluation methods and indicators "are expected to be included 3C certification system . "plus future environmental vehicle recall system expected to be implemented, will become the new challenges faced by the import car market.
Ministry of Industry issued the "2013 Annual Chinese companies an average passenger car fuel consumption situation" shows that 2013 did not meet the limit fuel consumption enterprises reached 40, including 13 imported car business.
Customs Supervision Department Director Trade Controls Zhouya Chun introduced the first 10 months of this year and more than 3.0L displacement of imported cars in the proportion of total imports, although the decline, but the total still increase significantly. In the first 10 months, we imported a total of 164,900 such vehicles, an increase of 54%, higher than the increase in imports over the same period. With the implementation of the relevant fuel limits, keen on big cars to Chinese imports multinational is bound to pay more attention to China's fuel consumption limits and other policies.
Reconstruction of imported auto market pattern
From October 1 this year, SAIC officially stopped the car dealers and car brand authorized dealer record work, AQSIQ also plans to contact the insurance company and the way regulate parallel import car three packs of services. At the same time, "auto brand sales management approach" also entered the accelerated revision of, unauthorized future mode of operation is expected to obtain legal status. The introduction of this series of policy means that the car companies "distributor" or monopoly will be shaken, imported cars "monopoly high price" system or will be broken.
In September, the Ministry of Communications and other 10 ministries jointly issued the "Guiding Opinions on Promoting the automotive repair industry transformation and upgrading enhance the quality of service", the original parts enter by encouraging independent aftermarket manner intended to break the agents and imported cars dealer for service sectors of monopoly.
Ding Hongxiang admitted that "these new policies is indeed a great challenge currently facing imported cars." With the introduction of a new round of intensive policy in 2015 will be a key period including imported cars, including a new pattern of China's auto market established. But at present, China's imported car market is in the upgrade of the conflict.
State machine automobile deputy general manager of Jia Yi, chairman and general manager, told reporters into the automobile trade, in the first 10 months, China imported a total of 1.172 million cars, an increase of 25%, the average monthly imports of more than 110,000. In the first 10 months, total sales of 980,000 imported cars, an increase of 20%, an increase of less than 5 percentage points over the same period imports. Meanwhile, the rapid increase in imported car sales decline: a quarter of imported car sales up 27%; the second quarter, the growth rate fell to 23.5%; the third quarter fell sharply to single digits, 9.9%; in October, it is further reduced to 2.7%.
"Import car industry stock gradually increased from the beginning of July." Yi Jia expressed. Imported cars stock index in July was 3.4 in September to reach 3.7, then the end of October rose to 4.05 in October price of imported cars market discount rate is also the highest point of this year soared to 9.5%. None other imported cars continued to increase, indicating that the imported car dealers operating under tremendous pressure.
Ding Hongxiang said, "is expected to total demand of imported cars in 2015 will grow by about 10%. If the next year to achieve sales of cars imported on domestic sales of the earlier-than-expected increase in import car market next year is likely to fall to single digits, It reached a new low in recent five years. "
Meanwhile, in the face of slowing demand accelerated import car market, car companies continue to improve if import sales targets, will undoubtedly lead to the escalation of conflict between supply and demand, and this will become an important fuse imported car market change.